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Intelligence Gathering Customer Promotion Development Script Presentation Development Demonstration Development CRM Funnel Performance |
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Video Ads This is the latest video ad for our www.wclass.com website. It can be shown on a range of different distribution networks including Google Video AdWords network.
This video ad would cost about €8000 + VAT ( about $12000) |
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The Concept behind the Chess Video Ad The target group for this advertisement are called "Type 1 executives" (T1E). They are bold and innovative decision makers and leaders. A high proportion of T1Es enjoy games, and chess in particular, and that's why the theme was chosen.
T1Es understand how business works and have a sense of humour - so they don't object to the hero being a pawn. They, themselves, often fight the status quo so they appreciate "standing alone against the big guys" (which really can't happen in the game).
The "equaliser" refers to one of our presentations. The ad demonstrates that our presentations are within reach of everyone - even those with limited resources. That's why the pawn struggles to grab the equalizer, seems to give up, and then comes up with an ingenious solution - the equivalent of finding our website.
The ad also shows the effect of our presentations. It does this by eliminating the opposition. The same metaphor also implies that the audience are blown away with what they see. |
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The Still Advertisement This is based loosely on the video. It can be used on its own - or as the introduction to a Google video ad. It's aim is to get the target audience interested. |
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Developing Video Ads If you already have an idea we can take that and convert it directly into a video ad. You get the opportunity to review and approve a draft at each stage of the process so you know exactly what you're getting and how it's progressing. Video Ads can be used to highlight your key sales messages.
If you don't have an idea for an ad - but realise that you need one - then we can help by asking you a series of questions about your business and using the answers to develop a concept to meet your needs. Contact us to find out more about the development process and the advantages of Video Ads. |
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