An Effective Website for your Business

Your website is a serious business tool. It should be making a significant contribution to your revenue stream. If that's not happening right now it could still be making money in just a few months - if it's set up properly. It's worth spending a little time to make sure that happens.

Knowledge

Knowledge will protect you from becoming a target for the less scrupulous members of the development community. Without it they could take advantage of you in ways that you mightn't even notice. For example, if they hosted your site on a server with restricted bandwidth would you know?

Basics Principles

Once you understand a few principles you'll also be able to get much better results. For example, you'll need a content management system (CMS) for your site (if you don't know what this means don't worry). There are scores of these available and many of them are free. You should have an input in selecting the right one for your business. Most developers will have their own favorite but it mightn't suit your situation.

The Solution to Jargon

You don't have to become an expert to oversee the development of your site - you just need enough knowledge to manage the situation. For example, once you understand a few important technical terms developers will assume that you have experience in the area. They will tend to respect your opinions more. And all the terms are actually easy to understand when explained in simple everyday language.

Architect

You'd use an architect when building a house. Now you can benefit from the same kind of insider's knowledge for your website construction. I’ve written a step-by-step manual that any businessperson can use to get the best results and the best deals. It contains all the knowledge that a specialist would use to advise you and it has lots of pictures and screen shots to get the information across painlessly.

Just What You Need to Know

The manual was written for businesspeople who are starting with absolutely no knowledge of the web. It's an easy read with lots of pictures and illustration. All the technical terms you need are fully explained in everyday language and illustrated with everyday examples. It's also got check-lists to make sure all the important areas are covered.

Here are some of the key areas:

What you need to know about:

hosting
bandwidth
security
control panels
email and auto-responders
content management systems
legal requirements
e-commerce systems

How to:

negotiate with the experts (with scripts)
pick the right designer
ask the right questions
draw up a site specification (a template is included)
choose a domain name
get the best deal

How to:

select the right keywords to attract customers
develop perfect sales copy
select the right colours <
select the right images
design the sales funnel
promote the site

What you need to do to:

drive potential customers to your website
test different sales messages
track customers
advertise on the web

Resources

I’ve included links to a list of the best free resources to make your job much easier – I use them myself. And you’ll gain access to a restricted area of this website where additional resources are being added all the time.

Who the Manual isn't For

This manual is not for technical people. It won't teach you to write in HTML or Javascript. It's for business people who want to develop an effective business website. It takes a commercial management approach to the development of your site.

What the Manual Will Do

It'll help you negotiate with the experts and get exactly what you need for your business at the best price. You'll be able to manage the project without wasting time, money or effort on unnecessary technical issues. The manual highlights important areas that developers won't address and show you how those must be tackled.

Download it now

The Web Architect's Manual for Businesspeople is only available from this site. You can purchase it now for €39.95 (about US$55 / UK£36). It comes in PDF format.

Please click on the button below to go directly to the ordering page. The knowledge in this manual could mean the difference between an effective money-making business website and an expensive failure. It's worth giving it a try - particularly since there's a money-back guarantee.

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